The state of Colorado has indescribable magic to it. It is a combination of having an average of 300 days of sunshine out of the year, beautiful scenery at every turn and the never-ending list of activities. Either way, you can’t beat The Colorado Way.
The goal of this campaign is to show young adults (ages 20-30) a different way of living. Each advertisement displays a scene that contrasts with the audience’s day-to-day life. The campaign encourages the viewer to picture themselves living The Colorado Way while also highlighting specific activities and places to go.